Let Us Steer Your
Marketing Ship
There are many reasons why you may not have a CMO, VP, or Head of Marketing today. If budget, recruitment, or churn problems are plaguing you, one of our fractional/part-time marketing leaders can lead the marketing charge while you get it figured out.
How We Approach Being a Fractional Marketing Leader
01. Assessment
Month (0-1) – We always start every fractional marketing leader engagement with an assessment of the current marketing efforts. We want to understand what (if anything) is working, who you are targeting, as well as how you are currently getting leads and converting them into customers.
Phase
02. Plan of Attack & KPI’s
Month (1-2) – Once we have a grasp of the current situation from our assessment, it’s time to build a plan to get in front of the target prospects and define KPI’s for success. We’ll help you understand personas, funnels, conversion pathways, and any other marketing jargon you’re willing to play with.
Phase
03. Execution & Transition
Month (2+) – From this point forward we own the direction and progress of your marketing organization. We execute campaigns, build any materials you need, find the right contractors, etc. You just tell us how many hours you want us to work and we’ll deliver everything we can. Eventually, we’ll pass it all off to your full-time resource.